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Portfolio

Work we're proud of.

A selection of recent projects across our four practices. Many of our engagements are under NDA — ask us for a private walkthrough.

Walmart2025

Denied Walmart Application — Reinstated & Launched

Confidential Seller (Home Goods)

Walmart application denied twice. Rebuilt the business profile, fixed the tax/entity paperwork, drafted a strong appeal — approved in 11 days. Live with 240 SKUs by month 2.

11 days
To approval
240
SKUs live
Account ApprovalTrust & SafetyItem SetupBulk Upload
Walmart2025

WFS Launch + Q4 Scale-Up

Kitchen & Dining Brand

Moved from seller-fulfilled to full WFS in 6 weeks. Q4 revenue 4.2× YoY with 2-day badge across the top 35 SKUs.

4.2×
Q4 YoY revenue
92%
Buy box win
WFSInventory2-Day BadgeQ4
Walmart2025

Walmart Connect Restructure — TACOS Cut in Half

Health & Wellness Brand

Rebuilt ad architecture across branded, generic, competitor, and defensive campaigns. TACOS down from 18% to 7.4% in 90 days without losing ranking.

−59%
TACOS
+38%
Conversion
Walmart ConnectSponsored ProductsBid StrategyTACOS
Walmart2025

Private-Label Launch — $0 → $1.3M in Year One

Home & Garden Brand

Niche research, sourcing, listings, WFS, and Walmart Connect from day one. $1.3M Walmart revenue in 12 months with a 6.8% TACOS.

$1.3M
Y1 revenue
6.8%
TACOS
Product HuntingWFSPPCLaunch
Walmart2025

Listing Rewrite — Conversion Up 71%

Pet Supplies Brand

Rewrote 180 listings (titles, bullets, descriptions), uploaded rich content and infographics, fixed attribute completeness. CVR up 71% and category rank doubled.

+71%
Conversion
Category rank
ListingsRich ContentWalmart SEOAttributes
Walmart2024

Brand Portal Enrollment + IP Enforcement

DTC Brand with Resellers

Brand Portal enrollment, MAP policy, and unauthorized-reseller takedowns. Reclaimed buy box on 90% of branded ASINs.

90%
Buy box reclaimed
−84%
Unauthorized sellers
Brand PortalIPMAPBuy Box
Walmart2024

Performance Standards Rescue

Apparel Brand

Order defect rate over 4%, late shipment rate spiking. Process overhaul, plan-of-action filings, and CS workflow rebuild brought metrics to green in 5 weeks.

<1%
Order defect rate
5 wk
To green
Account HealthODRCustomer ServicePOA
Walmart2024

Catalog Cleanup — 2,800 SKUs

Multi-brand Reseller

Variation tree rebuild, attribute completeness from 41% to 96%, duplicate SKU consolidation, and bulk-feed automation.

96%
Attribute complete
−63%
Catalog errors
Bulk UploadVariationsFeedsAttributes
Walmart2025

Multi-Account Operations

Aggregator (8 brands)

Daily ops across eight separate Walmart accounts: listings, ads, WFS, customer messages, and weekly QBR reporting per brand.

8
Accounts
$14M
Annual GMV
Multi-AccountOperationsReportingAggregator
Walmart2025

Product Hunting → 4 SKU Niche Launch

First-time Seller

Data-driven niche selection for Walmart-specific demand, supplier vetting in China, sample QA, and 4 SKU launch with WFS from day one.

$340k
Y1 revenue
32%
Net margin
Product HuntingSourcingHelium 10Launch
Walmart2025

Sponsored Brands & Video Ads

Beauty Brand

Launched Sponsored Brands video and Search Brand Amplifier. Branded search volume +145%, halo effect across full catalog.

+145%
Branded search
3.6×
ROAS on brand
Sponsored BrandsVideo AdsBranded SearchWalmart Connect
Walmart2024

1P + 3P + DSV Channel Strategy

Mid-market CPG

Coordinated Walmart 1P (vendor), 3P (marketplace), and DSV (drop-ship vendor) channels to maximize coverage without internal conflict.

+27%
Total Walmart rev
0
Channel conflicts
Walmart 1PDSV3PStrategy
Digital Marketing2025

Creator-Led TikTok & Meta Launch

Fitness Brand

UGC creative system, paid scaling on TikTok and Meta, plus an organic content engine. 3.6× blended ROAS in 60 days.

3.6×
ROAS
180k
Followers
TikTok AdsMeta AdsUGCInfluencer
Digital Marketing2025

Performance Growth Engine — B2B SaaS

Confidential SaaS (Series A)

Rebuilt paid + content engine; lifted qualified pipeline 4× in 6 months while cutting CPA by 42%.

4.1×
Pipeline
−42%
CPA
Paid MediaSEOGA4HubSpot
E-Commerce2024

Amazon Private-Label Scale

Home & Kitchen Brand

Niche research, sourcing, listings, FBA, and PPC. From $0 to $1.2M revenue in year one across 6 SKUs.

$1.2M
Y1 revenue
7.2%
ACOS
AmazonPPCHelium 10FBA
E-Commerce2025

Headless Shopify Relaunch + Klaviyo

DTC Skincare Brand

Migrated to Hydrogen headless; rebuilt PDPs and email flows. Site conversion +63%, email revenue 3.4× in 90 days.

+63%
Conversion
3.4×
Email rev
Shopify HydrogenNext.jsKlaviyoCRO

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